The successful scale up story of Udaan: A case study

Case studies


Sameer SM.

Udaan hiring the best tech talent using Codejudge
Udaan hiring the best tech talent using Codejudge
Udaan is India’s biggest B2B trade platform that aims to empower small and medium businesses in India.

It brings together all kinds of traders, wholesalers, retailers, manufacturers, and brands from different parts of the country under one online platform.

Udaan helps businesses to find customers, make deals, and grow their trade networks. It has successfully achieved its vision of creating a digital transformation of the trade ecosystem across the nation.

Udaan offers a wide range of categories such as — electronics, home & kitchen, lifestyle, staples, fruits & vegetables, FMCG, pharmaceuticals, and general merchandise. It has over 3 million users, 1.7 million retailers, chemists, farmers, and 30,000 active sellers on its platform. It also provides supply chain & logistics services for daily delivery across 900 cities with udaanExpress, and credit services with udaanCapital.

Challenge: To accelerate the tech-hiring cycle and acquire top-quality engineers.

The conventional tech hiring process was outdated and inefficient for companies to adopt. It consumed a lot of time and money. Moreover, with a nationwide lockdown and irregular business unlock patterns, small and medium Indian firms were preparing for a digital transformation of their work functions and trade.

Udaan addressed the demand of the hour, and it was time for them to expand their team. So, Udaan started searching for online platforms that precisely evaluated candidates and reduced the candidate interview time.

The main challenge points were: 

  • To speed up the hiring process. 
  • Hire candidates that fit the job requirements.
  • Hire top performers that can deliver value from day 1. 

Additionally, there were common hiring issues of high costs, mis-hiring, filtering through a huge pile of resumes, and applicant management. Udaan was looking for a one-stop assessment platform that would solve these issues and accelerate the hiring process.

A supercharged solution from Codejudge

A fast-paced company like Udaan required more than just generic aptitude tests and puzzles to evaluate developer skills. They also needed to assess a big pool of applicants in less time.

That is when Codejudge came in to rescue the day!

Codejudge helped Udaan automate their technical assessment process with automated and customizable tests. Which enabled Udaan to evaluate over 500 developers in just two months. They were able to build a skill-accurate talent pipeline, and our data-driven reports with deep performance analytics helped them make informed hiring decisions.

Moreover, the candidates are evaluated based on their ability to build real-world problem-based micro-projects. Hence, all the efficiency reports served as an overview of the applicant’s technical acumen.


10x recruitment
Success metrics

By partnering with Codejudge, Udaan has screened 868 candidates, saved 374 interview hours, hired 25+ developers, saved $6,780 in costs, and achieved 67% hiring accuracy.

Building real-world micro-projects brings out the real gist of developers, which allows candidates to exhibit real-world skills. Also, the skill reports showcased genuine performance metrics which helped Udaan hire exceptional developer talent.

In a world built by engineers, Codejudge strives to strengthen the quality quotient of the hiring process. The element of top quality assessments & recruitment automation made a great impression on companies, and this aspect leads companies to choose us.

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